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Your campaigns can only optimise with the data they receive.
When tracking, conversion data and marketing systems aren't working properly, search platforms can make the wrong decisions even when your campaigns are well managed.
Our Infrastructure Audit examines the tracking, attribution and conversion systems behind your search marketing. We identify where data is being lost or misreported and close those gaps.
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features. Encourage site visitors to learn more by exploring the full list of services offered.
Service Name
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features. Encourage site visitors to learn more by exploring the full list of services offered.
Service Name
WHAT EVERY AUDIT CONTAINS
GA4 & Web Analytics Review
Review your GA4 analytics setup for tracking gaps, inaccurate data and missed opportunities to understand how users move through your website.
Google & Bing Ads Tracking
Ad tracking, conversion actions and platform integrations to ensure Google and Microsoft Ads are receiving reliable data for optimisation.
Google Search Console
Review how Google Search Console is receiving and reporting on your website's organic search data and performance signals
Google Business Profile
Assessing your profile setup, local search interactions, and categories to identify gaps that may limit local visibility and customer actions.
Form Lead Tracking
Checking whether enquiries and form submissions are being correctly tracked from your website through to your analytics and advertising platforms.
Conversion & Value Tracking
Identify duplicate, missing or inaccurate conversions and values that could be affecting bidding, attribution and reporting.
AUDIT COMPARISONS
Feature | Health Audit | Reliability Audit | Revenue Audit |
|---|---|---|---|
Google Tag Manager | No | Yes | Yes |
Detailed Conversion Audit | No | Yes | Yes |
CRM & Marketing Integrations | No | Yes | Yes |
Call Tracking | No | Yes | Yes |
Attribution Gaps | No | Yes | Yes |
Cross Platform Data Consistency | No | Yes | Yes |
Customer Journey Mapping | No | No | Yes |
Offline Conversion Tracking | No | No | Yes |
Lead to Sale Tracking | No | No | Yes |
Revenue Attribution | No | No | Yes |
Lead Quality Measurement | No | No | Yes |
Channel Profitability Framework | No | No | Yes |
Sales Pipeline Tracking | No | No | Yes |
Pick the Relevant Audit
Health Audit
For businesses that want to make sure the fundamental tracking is working
Best for startups, smaller businesses & basic setups
Reliability Audit
For businesses that want a deeper review of the systems connecting their marketing activity
Best for businesses actively investing in marketing & scaling
THE PROCESS
We review the systems that sit behind your marketing including analytics, ad platforms, conversion tracking, forms, CRM connections, UTMs and reporting.
We check whether data is being captured correctly, whether platforms are connected properly and where information may be missing or inconsistent.
We trace issues back to their source and assess how they affect your ability to measure marketing performance.
We separate critical tracking and measurement problems from minor improvements, identify gaps and prioritise the issues that could have the biggest impact on your decision-making.
You receive a clear breakdown of what is working, what is broken, what is missing and where your data cannot currently be trusted.
We document the key findings, explain why they matter and show how the different parts of your marketing infrastructure connect.
Where implementation is included in your audit, we put the agreed fixes into place; from correcting conversion tracking and analytics configuration to improving GTM setups, integrations and data flows.
More complex implementation can be scoped separately where required.
You receive a clear breakdown of what is working, what is broken, what is missing and where your data cannot currently be trusted.
We document the key findings, explain why they matter and show how the different parts of your marketing infrastructure connect.