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Your marketing infrastructure should give you a clear, reliable view of what is driving leads, sales and revenue.
Too often, broken tracking, disconnected platforms, missing conversions and inconsistent data make that impossible. Our job here at Ennko is ensure this becomes a thing of the past.
We audit the systems behind your marketing to find where data is being lost, misreported or disconnected. Then we identify what needs to be fixed so you can accurately: measure:
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Measure performance
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Understand where customers come from
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Make decisions based on reliable data
WHAT EVERY AUDIT CONTAINS
GA4 & Web Analytics Review
We place you in front of high‑intent searchers with targeted, conversion‑led ads, designed to capture demand at the exact moment users are ready to act.
Google & Bing Ads Tracking
Feed‑driven, Performance Max campaigns that leverage Google’s AI to scale conversions, improve efficiency and deliver consistent conversion growth
GSC & Google Business Profile
We optimise your product feed and structure so Google’s AI can match your products to ready‑to‑buy shoppers, driving efficient, high‑intent sales.
Google Business Profile
We expand your reach with visually‑led ads that retarget engaged users, build brand familiarity and support your search campaigns across Google’s network.
Form Lead Tracking
We create video ads that grab attention, build awareness, and drive measurable conversions across Google’s largest and most influential video platform.
Social Ads Tracking
Reaching high‑intent audiences across Microsoft’s search and display ecosystem, strengthening visibility with as many touchpoints as possible.
AUDIT COMPARISONS
Feature | Health Audit | Reliability Audit | Revenue Audit |
|---|---|---|---|
Channel Profitability Framework | No | No | Yes |
Sales Pipeline Tracking | No | No | Yes |
Lead Quality Measurement | No | No | Yes |
Customer Journey Mapping | No | No | Yes |
Revenue Attribution | No | No | Yes |
Offline Conversion Tracking | No | No | Yes |
Lead to Sale Tracking | No | No | Yes |
Attribution Gaps | No | Yes | Yes |
Cross Platform Data Consistency | No | Yes | Yes |
Whatsapp / Contact Journey | Yes | Yes | |
Call Tracking | No | Yes | Yes |
CRM & Marketing Integrations | No | Yes | Yes |
Detailed Conversion Audit | No | Yes | Yes |
Google Tag Manager | No | Yes | Yes |
Pick the Relevant Audit
Health Audit
For businesses that want to make sure the fundamental tracking is working
Best for startups, smaller businesses & basic setups
Reliability Audit
For businesses that want a deeper review of the systems connecting their marketing activity
Best for businesses actively investing in marketing & scaling
THE PROCESS
We review the systems that sit behind your marketing including analytics, ad platforms, conversion tracking, forms, CRM connections, UTMs and reporting.
We check whether data is being captured correctly, whether platforms are connected properly and where information may be missing or inconsistent.
We trace issues back to their source and assess how they affect your ability to measure marketing performance.
We separate critical tracking and measurement problems from minor improvements, identify gaps and prioritise the issues that could have the biggest impact on your decision-making.
You receive a clear breakdown of what is working, what is broken, what is missing and where your data cannot currently be trusted.
We document the key findings, explain why they matter and show how the different parts of your marketing infrastructure connect.
Where implementation is included in your audit, we put the agreed fixes into place; from correcting conversion tracking and analytics configuration to improving GTM setups, integrations and data flows.
More complex implementation can be scoped separately where required.
You receive a clear breakdown of what is working, what is broken, what is missing and where your data cannot currently be trusted.
We document the key findings, explain why they matter and show how the different parts of your marketing infrastructure connect.