Google Search Console Introduces Platform Properties
Google Search Console has been one of the most useful, free sources of organic search data for businesses. But there's always been a fairly significant limitation - it was primarily built around your website. Your website, social media content and YouTube videos could be appearing in Google search when users enter their prompts. However, as a business you couldn't easily see how that social and video content was performing within Google's ecosystem. That has now changed. At the late end of...